Archive for August, 2008

Since the induction of 301 Redirects, many Webmasters have been using them more frequently that they should have. Now, according to Webmaster World, Google can levy hard penalties for the incorrect use of 301 Redirects. These penalties are considered to be some of the harshest ever to be levied upon Webmasters. Still, Google does allow for reconsideration requests in case of penalties for wrong 301 Redirects.

Here are some excerpts from a thread at the Webmaster World:

“When the general webmaster/SEO community started to learn about 301 redirects, some went quite wild, throwing 301s around like confetti - and then getting smacked down hard. It was like a new toy on the market and it became “all the rage.” Read the rest of this entry »

Perhaps, the most important part of your website is the Title of your page. When a search engine crawler visits your website, the very first factor it notices, is the title tag. The importance of the title tag can be summarized just by the simple fact, that if your title isn’t unique or not self created, then the search spider would simply ignore that page considering it as duplicate content. If your content is considered to be ‘duplicate’ then all your efforts in creating your page will become useless. Hence here are some tips and suggestions, as to how you can create and optimize your title tags, thereby receiving more traffic to your website.

Steps on How to Create a Great Title Tag: Read the rest of this entry »

With more than a trillion unique web pages being indexed by Google recently and more hovering over the search engines to receive the same treatment, it is obvious that there is no dearth of options for the search engines to choose from. Google, Yahoo, MSN and all other search engine crawlers are carefully scanning and picking nothing short of the best to be featured on their result pages. One trait that is distinctly common among all search engines is that they keep well-written and informative content describing a particular website, web page or an online business high up on their judgment pedestal. All search engines dote for good content. It is, thus, very obvious that structuring original, relevant, creative and keyword-rich information for your website is an effective way to comprehensively  improve your chances of being crawled upon and indexed by search engines. Good and relevant content thus holds the key to getting great rankings on search result pages. Read the rest of this entry »

Over the years, SEO experts have devised valuable ways to optimize websites. Furnishing a website with a sitemap has been one of the important inclusions towards this endeavor. A sitemap is self-explanatory, implying that it is a map (or one page) of a website giving detailed information about the framework of the website, which includes, the structure and sections of the same and the links between them. Sitemaps are crucial sources of communication with search engines as they provide the search engine ’spiders’ with a clear picture regarding where to go and what to index. Sitemaps also facilitate the web users to navigate your website without trying much and wasting precious time. Read the rest of this entry »

Online campaigns have one sole goal in mind, that is to achieve sales and get the maximum of Return on Investment (ROI) from the numerous efforts that go in creating such campaigns. The analysis of these campaigns includes the tracking of leads, sales, important downloads and other factors that are taken into account while counting the accomplishments achieved in your online campaign.

However, not every sale that you make is completed online. Such as, in the case of electronic goods. If a consumer wishes to buy a television set, then he might visit your website, browse through your catalog and even leave his contact details with you. But, only in rare circumstances, would a visitor every purchase a product online, without thoroughly inspecting it and laying all his doubts at rest. Hence, a lot many conversions these days are accomplished offline, i.e either through telephone conversations or when a consumer visits your store or showroom. This makes it extremely hard to maintain a record of online as well offline sales. Read the rest of this entry »